The Situation

Strong client relationships and good work, but growth relied entirely on referrals. No structured outreach, undefined ICP, unclear USP, no pipeline discipline and not time from the founder to work on new business outreach.

What We Delivered

Phase 1: Assessment & Foundation

• Defined ICP: industries, company types, decision-maker profiles

• Positioning refined: accessible PR alternative to expensive agencies

• Messaging aligned to buyer pain points

• Strategic foundation document

Phase 2: Implementation

• Cold email infrastructure: domains, warmup, sequence logic

• Real-time data sourcing for target segments

• LinkedIn profile optimization and automated engagement

• CRM system with pipeline stages and activity tracking

Phase 3: System Activation

• Outreach copy for LinkedIn DM and email campaigns

• Unified inbox for warm response management

• Campaign launch and optimization

The Outcome

• Week 1 after the setup: Conversations with 3 qualified prospects

• New client signed shortly after

• System runs automatically in background, discovery calls and new relationships keep building

• Consistent pipeline while founder focuses on delivery

“ Knowing that new business development runs quietly in the background has removed a huge amount of stress. Work that previously took days now takes minutes."

- Peter Cuthbertson, Founder, Sixteen Eleven